This is a group project for assignment on Information Architecture during the General Assembly UXDI course.
ACRES is a Singapore based non-profit organisation with a mission to help and raise awareness of wildlife animals' welfare. Their operational supports are based on donations and volunteers.
An improved website with better information architecture and content strategy would help with the outreach so people would better understand what they do and what they stand for, and hopefully will increase engagement and support.
Duration
2 weeks.
Team
3 people.
Challenges
Cluttered information architecture with unclear sitemap and orphaned pages.
Lengthy content copywriting.
Process
Content audit, user testing, competitive analysis, data synthesis, user personas, card sorting, tree testing, information architecture, user flow, mock-up & prototype.
Key roles
Project management, research plan, data synthesis, wireframing, prototyping.