I'm a User Experience Design Immersive graduate from the General Assembly Singapore.

Before that, I was a project and design manager specializes 
in environmental branding, wayfinding, and sign system.

I started my career as a graphic designer and expanded 
my expertise into wayfinding and sign system when I joined Immortal, a brand consultant based in Singapore in 2008.

After freelancing for two years, I returned to the firm in 2014 
for a project management role, running several wayfinding projects ranging from commercial, residential, corporate offices, and mixed-use urban development, both locally and regionally in Singapore, Indonesia, Malaysia, and Vietnam.

In 2018 I left the company to work as an independent consultant. I’ve worked on multiple projects ranging from mobile app concept ideation, graphic design projects to blueprint of an experience lab for clients.

Currently, I’m looking for a full-time job as a UX designer 
based in Singapore.